1.08.2009

that cup

So, we now continue our expansion into this digital sphere, an exciting and vast, possibly endless, digital universe. Here, we'll try to keep it simple; in fact, instead of contemplating the vastness of information and enticing nuggets that await us within the confines of of our computer screens, I would like to have my first post be something of a reminder that every once in a while we need to focus on what is directly in front of us.

Of course, being in the coffee business, my call is mainly for those who frequent establishments like our own, where dedicated, caring individuals prepare wonderful concoctions in front of your eyes. We often forget or lose ourselves in whatever it may be - conversation, music, the glare of the new and the fast - that there is a great-long-chain of people, places, methods and activities, chemical reactions, dirty hands and sweaty foreheads, organic processes,
digestion(?), and obsessions that end up in that cup on the table in front of you. The same can be said of any of the other artisanal products that we are proud to offer like Polly's, no-fuss just GOOD, baked goods or Diane's seasonal pies (believe me, you'll want to write an epic poem about those gorgeous pies!) - folks that hand produce everything from scratch and even have time to stop by and have a chat with us during their deliveries.

We're proud of our growing endeavour and hope you continue enjoying fully all we have to offer. As evidence that we as a society have not only been drinking coffee and tea for quite a long time but also thinking and writing about it, I leave you with a few of my favorite quotes and musings from times past.


I have measured out my life with coffee spoons.
- T.S. Eliot

Coffee leads men to trifle away their time, scald their chops, and spend their money, all for a little base, black, thick, nasty, bitter, stinking nauseous puddle water. ~The Women's Petition Against Coffee, 1674

The Pleasures and Pains of Coffee by Honore de Balzac

A Nice Cup of Tea by George Orwell.

The white man has scoffed at our religion and our morals, but has accepted the brown beverage without hesitation. - Okakura Kakuz┼Ź

1 comment:

  1. Yeah? So what? It's a free world. We accept what we like.

    ReplyDelete